COPYWRITING & EDITING

The Little Black Book is able to offer our clients the following services:

Copywriting Service
Copywriting is one of the most essential elements of effective marketing. The art and science of copywriting involves strategically delivering words that motivate people to take the intended action.

The Little Black Book understands that Search engines have become much more sophisticated, so the fundamentals of solid SEO copywriting are more important now than ever.

Our copywriting services include the following, amongst others:

  • Press releases
  • Websites
  • Corporate brochures
  • Newsletters
  • Presentations
  • Reports
  • Tenders
  • Proposals
  • Speeches
  • Advertisements
  • Internal/external communications
The Little Black Book is able to provide copy, edit copy or proofread copy for all the above mentioned forms of documentation, as well as for documentation from foreign companies that has been translated into English, and any text requiring editing or proofreading, regardless of its format.

Copy Editing Service
Our English Language Specialist will edit your document for spelling, grammar and punctuation, whilst retaining your original style and tone; improve upon the copy where necessary, check the layout, format the document if requested to do so, and provide commentary where required.

Re-Writing Service
Our re-writing service is offered for documents that are so poorly constructed as to require re-writing. This service encompasses the rewriting and reconstruction of the entire document, as well as the above copy editing services.

Proofreading Service
Our English Language Specialist will check final proofs for mechanical errors, typing errors and formatting and layout consistency.

Editing and proofreading is performed utilizing the Microsoft Word “track changes” tool.

Minute Taking Service
We are also able to provide a shorthand minute taking service within a range of corporate, business and private environments and appreciate the confidentiality of this information.

Profile

Our English Language Specialist holds a Bachelor of Arts Degree from UNISA and possesses over 17 years of experience in the writing and editing of reports, tenders, proposals, editorials, press releases, corporate profiles, presentations, speeches and various forms of marketing collateral.

She has been employed within the Marketing Departments of a number of multi-national corporations, including Old Mutual and PriceWaterhouseCoopers in Cape Town, Phaidon Press in London, the Australia New Zealand Bank in Auckland and Veolia Environmental Services in Sydney, where she was Editor of the Company Newsletter with a quarterly distribution run of 3,000 copies Australia wide.

Prior to establishing her own freelancing service, she was employed as the Communications Specialist for a financial services company in Cape Town for seven years, where she was responsible for all internal and external communications.

Fees

Fees for the above services are typically R500 per hour but are negotiable, dependent upon the nature of your requirements.
The Wings Group of Companies is a CapeTown based company, specializing in import and brand building of global brands in different segments.
Our principals reach from brand like KitchenAid to Storck, United Biscuits, Cloetta, Ritter Sport, Loacker and many more. Our customers include all South African retail chain operators as well as hundreds of independent stores.
The Little Black Book under the leadership of Marina Nestel has been handling different aspects of our Group's publicity and PR since 2010.
Marina and her team showed exceptional planning, managing and execution skills in every event organized for and on behalf of our company.
Briefed on PR and publicity goals, Marina’s ability to draw from her extensive database to reach the exact target group for every campaign is as impressive as her networking capabilities and her ability to connect her clients with high profile South African influencers.
It is always a pleasure to plan and execute events and campaigns with Marina and her team and we hope to be working together for many years to come.

Dr. SHG Reuther
Wings Group