Public Relations


Public Relations

There is nothing traditional or conventional about The Little Black Book’s approach to Public Relations.

Whilst remaining true to the fundamentals of PR, we believe in creating unique, integrated and creative PR campaigns, personalized to suit your brand.

Specializing in Lifestyle, Fashion, Hospitality and Celebrity PR, The Little Black Book adopts a hands-on approach to the business of campaign management. Our database of specialist media partners, A-list celebrities, influential local and international contacts, and prominent corporates has become one of the most sought-after of its kind in the country.

Our myriad of scintillating client testimonials serve as a confident assurance to prospective clients that we are indeed in a league of our own when it comes to managing and coordinating the launch of some of South Africa’s most prestigious and respected brands, such as H & M, Tommy Hilfiger, Hugo Boss, The Kove Collection and Kartell, to name but a few.

Our offering in the Public Relations arena includes

  • Media Communications
  • Proactive PR Strategy
  • Personal relationships with key editors
  • Brand launches
  • Media events
  • Product send-outs
  • Respond to all editor briefs and requests
  • Sourcing of Sponsorships, promotions and give-away opportunities
  • Press Releases and copy writing
  • Social Media
  • General Communication
  • Media monitoring, collating press coverage
  • Month end reports

What can The Little Black Book do for your brand?

We formulate and execute sophisticated PR campaigns and strategies for our clients that are tailored to meet their specific requirements. These campaigns have consistently proven to generate a high return on investment for our clients’ brands; whether via extensive media exposure or as a result of a tangible increase in sales. We understand the importance of digital PR, so we commission only the most reputable online media affiliates, bloggers and influential industry experts to ensure that your brand exposure in the digital and social media space is as sensational as it is striking. Click here to read more about our social media strategies and campaigns. The Little Black Book appreciates that content is key, specifically in today’s digital world. We therefor commission the compilation of superior caliber content that is relevant to your brand and tailored to meet your specific requirements. If you’re serious about revolutionizing your brand, contact us

It has been an absolute pleasure working with ‘The Little Black Book’. The firm has a very proactive and creative approach to meeting their clients’ marketing and media strategies. They are results driven and have a hands-on/solutions driven approach when it comes to managing their clients’ accounts.

What I enjoy about working with this incredible team is their ‘out of the box’ thinking, positive energy and, of course, all the innovative ideas that we benefit from. Good publicity requires a media agency to be flexible, creative and unique in their pitches and to recognize and grasp opportunities for their clients as they arise. This is exactly what we get from ‘The Little Black Book’. I would personally highly recommend their services

Caroline Curry

Director: The Clarion Group